Guitar Center, which describes itself as the world’s largest musical instrument retailer, said Wednesday it has teamed up with the American Red Cross in a campaign to provide relief to people affected by California’s wildfires.
Guitar Center said in a statement that it is encouraging members of the public, including its customers, to donate at any Guitar Center location across the country or online via www.rdcrss.org/guitarcenter.
“Guitar Center will match, dollar for dollar, total customer contributions collected during the period from today through Nov. 28, 2018, up to $25,000,” according to the statement. “One hundred percent of all donations collected at Guitar Center’s retail stores across the United States or online will be provided to the American Red Cross during this period. Each donation enables the Red Cross to prepare for, respond to and help people recover from these disasters.”
Guitar Center CEO Ron Japinga added: “We commend the incredible bravery and dedication of the firefighters, first responders, and providers of aid who are tirelessly working to protect the communities our friends, family and neighbors call home.
“Partnering with a national organization like the Red Cross provides all of our customers with the opportunity to come together in support of those in need across California — no matter where you live or work.”