Los Angeles City Councilman Bob Blumenfield Thursday launched “Warner Connects,” a new transportation management organization he said focuses on encouraging use of sustainable or alternative transportation in the Warner Center neighborhood of Canoga Park and Woodland Hills.

“My vision is for Warner Center to be the greenest and most welcoming destination in all of Los Angeles,” Blumenfield said. “Warner Connects will help us reduce traffic and carbon emissions while improving residents’ and local employees’ quality of life.”

Warner Center is a master-planned residential neighborhood and business district, and the new TMO will promote ways for its residents to eschew autos in favor of walking, biking, public transit and carpooling.

Warner Connects is a public-private partnership composed of Blumenfield, local businesses, residents, LA City Planning, Los Angeles Department of Transportation and LA Metro, and will assist local businesses to comply with air quality and trip reduction regulations and to advocate for regional mobility improvements, Blumenfield’s office said.

“The road to success is paved with partnerships like this one that will give safe, reliable travel choices to the West San Fernando Valley,” LADOT General Manager Seleta Reynolds said. “Warner Connects is a trusted guide who can connect people to the best choice for each trip.”

Warner Center is home to about 14,000 Angelenos and businesses, including Anthem Blue Cross, Kaiser Permanente and Westfield.

“The Warner Center is a major destination in our Valley for businesses and families and it is one of my top priorities to make transportation faster, safer and greener,” Blumenfield said.

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