The Southern California Association of Governments announced Monday that it has received a $1 million grant from the state’s Office of Traffic Safety for its “Go Human” traffic safety program.

“Traffic safety is a big issue in Southern California, and traffic fatalities involving people walking are on the rise,” SCAG President Bill Jahn said. “We launched the Go Human program in 2015 in an effort to reverse this trend, reduce collisions, improve safety for people walking and raise awareness of the importance of traffic safety.”

According to SCAG, the Southland has some of the highest rates in the nation of injuries and fatalities involving people walking and biking. The association said in the six-county SCAG region, which includes Los Angeles, Orange, Riverside, San Bernardino, Ventura and Imperial counties, more than four people die every day in traffic collisions on average, with 70% of all collisions taking place on local roads.

The grant will fund Go Human activities through next September, which include:

— local community engagement and technical assistance to help communities integrate safety efforts across the region and through “open-streets” events;

— social media and digital campaigns with content intended for people who live in “high-injury network cities” and to encourage people to share the content with their friends and family;

— co-branding and printing materials for people and business partners who take the “Go Human Safety Pledge”; and

— educational materials on traffic safety, as well as a community feedback tool.

SCAG will also implement a regional advertising campaign to increase understanding of traffic safety laws and reduce collisions in the region.

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