The Coachella Valley Arena will be known as the Acrisure Arena under a 10-year sponsorship agreement with the Grand Rapids, Michigan-based insurance and financial technology firm announced Wednesday.
The agreement also includes permanent exterior signage, entitlement to the arena’s largest premium private hospitality space, and prominent Acrisure logo placement on the roof, center ice and scoreboards throughout the arena, according to arena spokesman Sam Threadgill.
The financial terms of the agreement were not disclosed. This is the first stadium or arena sponsorship for Acrisure.
“The Acrisure Arena reflects our commitment to raising awareness of the multiple financial solutions we’re proud to offer our customers,” said Greg Williams, the CEO, president and a co-founder of Acrisure. “California is home to the greatest number of Acrisure clients and is the perfect market for us to enter into this type of naming rights opportunity.”
The arena is scheduled to open this fall. It will be home of the Coachella Valley Firebirds, the Seattle Kraken’s American Hockey League affiliate.