Los Angeles police Monday sought public help to find the motorist responsible for killing a bicyclist in Arleta.
The crash occurred about 7 p.m. Sunday on Branford Street west of Arleta Avenue, according to the Los Angeles Police Department.
The injured man, in his 30s, died at a hospital. His name was withheld, pending notification of his relatives.
According to police, the victim was riding a bicycle when he was hit by a light-colored Mercedes sedan that kept going. No description was available of the driver.
A standing reward of up to $25,000 was in effect, offered by the Los Angeles City Council for information that helps solve a hit-and-run crash such as this.
Anyone with information on the case was urged to call the LAPD Valley Traffic Division at 818-644-8022; 877-LAPD-247; or Crime Stoppers at 800-222-TIPS.