The union representing actors performing TV and radio commercials reached a tentative agreement with industry representatives at 3:05 a.m. Sunday in New York City, according to a joint announcement released later Sunday.

The proposed contract must be approved by the SAG-AFTRA National Board of Directors, which will consider it later this month, according to the statement.

No contract details were released.

SAG-AFTRA negotiation committee member Sue-Anne Morrow said the agreement was the best possible result for the union’s 160,000 members, some of whom do commercials. “We achieved creative new elements that make our contract more relevant in a rapidly changing industry.”

An industry negotiator credited a 15-year partnership between producers and actors for the accord. “Despite very complex issues that initially had significant differences (between) both sides of the table, through open and honest collaboration we reached a balanced and fair agreement for all parties,” said Douglas J. Wood, the producers’ lead negotiator.

–City News Service

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