The NBC time-traveling drama “Timeless” topped the ABC legal drama “Conviction” in a matchup of 10 p.m. premieres, according to live-plus-same-day figures released by Nielsen.
“Timeless” averaged 7.597 million viewers to finish second among the three major broadcast networks in the Monday 10-11 p.m. time slot, while “Conviction” averaged 5.174 million to finish third.
The second half of the two-hour season premiere of “Scorpion” on CBS won the time slot, averaging 8.04 million viewers.
“Timeless” also did a better job of retaining the audience of the previous program than “Conviction.”
“Timeless” retained 64.5 percent of the 11.783 million average audience for “The Voice” that preceded it while “Conviction” retained 48.2 percent of the 10.728 million audience of “Dancing with the Stars.”
“Timeless” won the time slot among major broadcast network programming among viewers ages 18-49, the group NBC, ABC and Fox target and advertisers covet. It was also first among among viewers ages 18-34 and 25-54.
Ratings for premieres are often unrepresentative of how the series will fare due to the heavy promotion they receive and because viewers initially interested in the concept may not return for future episodes.
The live-plus-same day figures are treated with less importance by network executives when determining series’ fates than they had been in the past because the growing amount of delayed viewing has prompted advertisers to increase acceptance of figures that include delayed viewing.
Viewership figures for the hour for ESPN’s “Monday Night Football” telecast were not available. The Minnesota Vikings 24-10 victory over the New York Giants was the night’s second most-watched program, averaging 13.167 million viewers.
The CBS comedy “The Big Bang Theory” was the night’s most-watched program, averaging 14.319 million viewers.
—City News Service
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