No wonder it’s taken so long to learn the names of the Jay-Z/Beyoncé twins. You have to get their names trademarked, right?

Beyonce at 2016 MTV video music awards. Image via justjared.com
That’s the theory of TMZ, which says: “The company run by Bey and Jay that owns the trademarks to their names just filed legal docs to secure the rights to the names, Rumi Carter and Sir Carter.”

And if that isn’t their real names, at least new product lines are covered.

“The trademarks are for fragrances, cosmetics, key chains, baby teething rings, strollers, mugs, water bottles, hair ribbons, playing cards, tote bags, sports balls and rattles and novelty items,” TMZ says.

The Daily Mail adds: “While both names are distinctly unusual choices, Sir is the more uncommon of the two – with the name normally used as a title before a man’s first name. Meanwhile Rumi is a Japanese girls name, and also the last name of the famed 13th century Persian poet Jelaluddin Rumi.”

Early reactions:

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