Former NBC executive Perry Simon will join the Public Broadcasting Service as its chief programming executive and general manager, General Audience Programming, the network announced Monday.

“High-quality content is at the core of our work at PBS,” PBS President and CEO Paula Kerger said Monday at the Television Critics Association Summer Press Tour which is being held in Beverly Hills.

“Perry brings a breadth of media experience, including leadership roles at BBC and Vulcan Productions — two of our longstanding partners who share a commitment to educational and informative content. He is an innovative leader who will work closely with our extraordinary team at PBS, as well as producers and partners across the public television system, to deliver on our mission of service to the American people.”

Simon will oversee all non-children’s programming. He will begin his new role in late September.

“I’m excited to join such a talented team of programmers and producers to present stories, voices and experiences that are simply not accessible anywhere else without a ticket or a subscription,” said Simon, who was identified through what PBS described as an “extensive national search.”

Simon began his television career at NBC, rising to become executive vice president in charge of the prime-time schedule, helping develop and supervise such legendary series as “Seinfeld,” “Cheers,” “Frasier,” “The Golden Girls,” and “Law and Order.”

Simon was general manager of BBC America from 2010-15, commissioning the network’s first original programming, including the Emmy Award-winning science fiction series “Orphan Black,” and helped orchestrate multiple U.S.-U.K. co-productions, including “Luther,” “The Hour” and “Broadchurch.”

Following his stint at NBC, Simon was president of Viacom Productions, overseeing the development and production of series and movies targeted for broadcast and cable networks, as well as first-run syndication, international markets, children’s markets and digital platforms.

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