Despite record-low viewership, NBC’s coverage of the Primetime Emmy Awards was last week’s third most-watched entertainment program and seventh overall, according to live-plus-same-day figures released by Nielsen Tuesday.

The ceremony from the Microsoft Theater in downtown Los Angeles Sept. 17 averaged 10.224 million viewers, erasing the previous low of 11.394 set in 2016 when it aired on ABC and matched last year when it aired on CBS.

The 2016 and 2017 ceremonies aired opposite “Sunday Night Football,” while this year’s ceremony aired opposite an ESPN “Monday Night Football” game, which is customarily less-watched than “Sunday Night Football.”

The 5 p.m. start in the Pacific Time Zone meant many potential viewers were not at home for a least a portion of the ceremony, a challenge the Emmys did not face the previous two years when it aired on a Sunday.

Viewership for nearly all forms of programming has declined in recent years, both partially the result of increased viewership of streamed versions of programming simultaneously broadcast over the air and viewership of exclusively streamed programming.

The Emmys continued the recent pattern of dropping viewership for awards shows.

ABC’s coverage of the Oscars on March 4 drew record-low viewership, 26.541 million viewers, a 19.6 percent drop from the 33.001-million average for the 2017 ceremony.

CBS’ coverage of the Grammys averaged its smallest audience since 2009, 19.803 million viewers, dropping 24 percent from the 26.071 million average from the 2017 ceremony, the most-watched since 2014.

The week’s only premiere, the NBC comedy “I Feel Bad,” was 15th among broadcast and cable programs and ninth among non-sports programs airing between Sept. 17 and Sunday, averaging 5.723 million viewers.

“I Feel Bad” retained 44.4 percent of the audience of the “America’s Got Talent” finale that preceded it on Sept. 19.

The finale was fourth for the week and second among non-sports programs, averaging 12.884 million viewers, a 17.6 percent drop from the 15.653 million average for last year’s finale, the largest for an “America’s Got Talent” finale since 2010.

The final performance episode Sept. 18 was third for the week and first among nonsports programs, averaging 12.994 million viewers, an 11.6 percent drop from the 14.695 million average for the 2017 final performance episode, the most-watched final performance episode in the series’ 13-season history.

An “America’s Got Talent” episode was the most-watched entertainment program each week an original episode aired this summer as it was last summer.

For the third time in the three-week-old NFL season, NBC’s “Sunday Night Football” was the week’s most-watched program.

The Detroit Lions 26-10 victory over the New England Patriots averaged 19.457 million viewers, 11.3 percent more than the 17.478 million average for last season’s Week 3 game, the Washington Redskins 27-10 victory over the Oakland Raiders.

“Sunday Night Football” is averaging 20.744 million viewers through three games, topping last season’s three-game average of 20.694 million.

ESPN’s “Monday Night Football” was the most-watched cable program for the second consecutive week, with the Chicago Bears 24-17 victory over the Seattle Seahawks averaging 11.889 million viewers, fifth overall.

The viewership was down 3.2 percent from the 2017 Week 2 “Monday Night Football” game, a 24-10 victory by the Lions over the New York Giants.

“Monday Night Football” averaged 10.722 million viewers for its three games during the opening two weeks of the season, a 4.3 percent decrease from the 11.212 million average for the first three games during the first two weeks of the 2017 season.

The week’s other prime-time NFL game, the Cleveland Browns 21-17 victory over the New York Jets was second among cable programs and 11th overall, averaging 8.688 million viewers, the most for an NFL Network exclusive Thursday night game since Dec. 10, 2015.

Viewership was up 15.8 percent for the 2017 NFL Network Thursday night game, the Los Angeles Rams 41-39 victory over the San Francisco 49ers, which averaged 7.5 million viewers.

The NFL Network averaged 7.874 million viewers for its two exclusive Thursday night games, a 1.1 percent increase over last season’s two games, which averaged 7.79 million.

The remaining 11 games of the package will be simulcast on Fox and the NFL Network.

With “Sunday Night Football,” its nine-minute pre-kickoff show and two “America’s Got Talent” episodes sweeping the top four spots, NBC was the most-watched network for the 12th consecutive week, averaging 8.18 million viewers.

CBS was second, averaging 4.19 million viewers. Its most-watched program was “60 Minutes,” 10th for the week, averaging 8.994 million viewers.

ABC was third for the week, averaging 3.96 million viewers. Its most-watched program was Ohio State’s 40-28 victory over Texas Christian on “Saturday Night Football,” ninth for the week, averaging 7.232 million viewers.

The 38-minute runover of its afternoon NFL coverage helped Fox to its second third-place finish in three weeks following a 32-week streak of finishing fourth among the major broadcast networks. Fox averaged 3.95 million viewers for its 16 hours of prime-time programming.

The viewership for the entire runover was not immediately available. The first 30 minutes averaged 24.09 million viewers. The runover is not considered a separate program but is included in the weekly average.

Fox’s 22-minute NFL postgame show, “The OT,” averaged 11.545 million viewers, sixth for the week. The season premiere of procedural drama “9-1-1” which followed “The OT,” averaged 9.827 million viewers, eighth for the week.

Outside of its Sunday programming, Fox’s most-watched program was “MasterChef,” 33rd overall, averaging 3.855 million viewers.

NBC aired 21 1/2 hours of programming for ratings purposes, CBS and ABC 22 each.

Fox News Channel was the most-watched cable network for the 14th time in 16 weeks, averaging 2.714 million viewers. ESPN was second after back-to-back first-place finishes, averaging 2.546 million.

MSNBC was third for the third consecutive week, averaging 1.881 million viewers.

The most-watched Spanish-language prime-time program was the Wednesday episode of the Telemundo telenovela “El Senor de los Cielos,” which averaged 1.814 million viewers to finish 69th among broadcast programs. Its overall place was not available.

Univision edged Telemundo, 1.33 million-1.32 million to finish first among the Spanish-language networks for the fourth consecutive week. UniMas finished third, averaging 340,000 viewers, followed by Estrella TV, which averaged 280,000, and Azteca America, which averaged 90,000.

ABC’s “World News Tonight with David Muir” was the most-watched network nightly newscast for the 43rd consecutive week and 54th of the past 55, averaging 8.23 million viewers.

The “NBC Nightly News with Lester Holt” was second, averaging 7.577 million viewers.

The “CBS Evening News” averaged 5.604 million viewers. It has finished third each week since the week of Sept. 25-29, 2006.

The week’s 10 most-watched prime-time programs were NBC’s “Sunday Night Football,” its nine-minute pre-kickoff show and Tuesday and Wednesday “America’s Got Talent” episodes; ESPN’s “Monday Night Football”; Fox’s 22-minute NFL postgame show “The OT”; NBC’s coverage of the 70th Primetime Emmys; Fox’s “9-1-1”; the 23-minute third segment NBC’s “Football Night in America”; and CBS’ “60 Minutes.”

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