The Los Angeles Football Club will begin its second Major League Soccer season Sunday with an expanded set of matchday experiences at Banc of California Stadium it has dubbed “The 90 Before 90.”
“The 90 Before 90” provides incentives for fans to arrive early. It features exclusive early entry food and beverage discounts, including $4 beer and 50 percent off the price of tacos at Chica’s Tacos at the southeast corner of the stadium.
Other “The 90 Before 90” attractions include:
— The Fields LA, a stylized, urban culinary destination adjacent to Banc of California Stadium with nine vendors serving a variety of cuisines. It opens 8 1/2 hours before the opening kickoff;
— Free Play, a dining area offering nostalgic American classics with a collection of vintage arcade games, numerous televisions showing sporting events and an on-site DJ for every match;
— “North of The North End,” the Supporters tailgate on Christmas Tree Lane beginning approximately seven hours before the opening kickoff;
— Early entry to Banc of California Stadium. Two hours before the opening kickoff, all VIP and Premium Club spaces are open. Two hours before kickoff fans with tickets in the Supporters Section continue to receive beverage discounts at the North End Supporters Bar; and
— Early arriving fans will receive merchandise discounts at the LAFC HQ team store, which opens 8 1/2 hours before the opening kickoff.
“The 90 Before 90” is a reference to soccer’s 90-minute games.
A fan fest will be held Sunday on Christmas Tree Lane opening at 1:30 p.m.
New food choices at Banc of California Stadium include deep-fried Pop Tarts, pork belly chips and a grilled cheese sandwich with goat cheese and bacon from Beer Belly; Korean sweet and spicy fried chicken served on a bed of waffle fries from Seoul Sausage; and chicken tacos and roasted corn esquites from Chica’s Tacos.
LAFC and Banc of California Stadium announced last week a partnership with the parking service ParkWhiz, enabling fans to find, reserve and pay for parking spaces before arriving.
Fans reserving parking through the LAFC mobile app, Ticketmaster, the ParkWhiz website and app or the Banc of California Stadium website will be directed to their exact parking lot entrance with a digital parking pass, which will be displayed on smartphones for easy validation.
“Very few” tickets remained available Saturday night and the 5:30 p.m. match against Sporting Kansas City will be a sellout, a team official told City News Service. LAFC sold out all 17 regular-season matches and its lone playoff match last season at the 22,000-seat Banc of California Stadium in Exposition Park.