City of Hope. Photo via scic.coh.org/
City of Hope. Photo via scic.coh.org/

City of Hope Monday announced the launch of what it called its first-ever broad and integrated Spanish-language communications campaign to target the Hispanic community in Southern California.

The campaign will feature stories from City of Hope cancer survivors, and highlights how doctors partner with researchers to create innovative treatments that help patients beat cancer and live fuller lives.

“At City of Hope, we strive to provide our patients with comprehensive, individualized care supported by the latest scientific discoveries,” said Dr. I. Benjamin Paz. “Unlike most cancer centers, we treat our patients a few steps away from our medical research facilities, where physicians and scientists work tirelessly to develop medical breakthroughs that will result in lifesaving treatments.”

It is estimated that cancer is the leading cause of death among U.S. Hispanics, with more than 22 percent of total deaths in 2012 being cancer- related.

“It is critically important to educate U.S. Hispanics on the benefits of early detection and treatment,” the sttement said.

According to the most recent cancer figures in the U.S., about one in three Hispanics will be diagnosed with cancer in his or her lifetime, it said. The American Cancer Society also estimates that one in five Hispanic men and one in six Hispanic women will die from cancer.

—City News Service

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