Southland residents will be getting some prominent reminders this month to prepare for earthquakes, with preparedness messages being displayed on digital billboards as part of a partnership announced Monday.
Billboard operator Clear Channel Outdoor Americas and the U.S. Geological Survey teamed up for the advertising campaign, which will continue throughout April and offer tips for what to do during a quake, how to prepare for one and what to do afterward.
“We’re urging Californians to ask themselves an important question this April: ‘If an earthquake strikes today, would I be prepared?”‘ said Kate Scharer, USGS research geologist. “We’ve teamed up with Clear Channel Outdoor to not only focus on earthquake preparedness; but also how science informs preparedness and resilience for residents across the Southland. By placing these messages on digital billboards region-wide, we can increase the number of Californians who will be able to answer ‘yes’ when asked if they’re prepared for a quake.”
Clear Channel is donating the space on digital billboards to spread the word of preparedness. The ads offer a series of tips, and also urge people to learn more about preparedness by visiting the USGS website at www.earthquake.usgs.gov.
“Placing these messages on our digital billboards throughout Southern California will help guarantee more residents see messages and are prepared in an emergency situation,” said Layne Lawson, Clear Channel’s public affairs director.
—Staff and wire reports
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