The American Film Institute has received a $3 million gift from AFI Trustee Emeritus Lawrence Herbert, which will establish a new facility on the AFI campus in Los Angeles, as well as a digital portal, the institute announced Wednesday.

“This gift will prove transformational for AFI alumni — and for the future of the art form,” AFI president and CEO Bob Gazzale said. “Mr. Herbert’s continued commitment to AFI will inspire the careers of America’s next generation of storytellers.”

Herbert is the former chairman and CEO of Pantone Inc., where he developed the Pantone Matching System, which is used in a variety of industries. He joined the AFI Board of Trustees in 1987 and served until 2017.

“Film is the universal language of our modern day,” Herbert said. “And the AFI Conservatory is educating new and inspiring voices. At this time in history, it is my honor to create a place at AFI that will drive the future of this global connection between all of us who love a story well-told.”

The grant will help establish the Lawrence Herbert Alumni Center on the AFI facility at 2021 N Western Ave.

The digital portal is intended to “magnify the center’s global reach to AFI alumni,” the AFI said.

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