Staples Center. Photo by John Schreiber.
Staples Center. Photo by John Schreiber.

No, the first-place Los Angeles Kings’ season is not going to the dogs. But a new marketing ploy may be headed in that direction.

The team’s first pet calendar is now on sale at Staples Center and online.

“We Are All K9s” features photos of Kings players with their dogs and players with dogs available for adoption.

Proceeds from the sale of the calendars will benefit the Kings Care Foundation, the team’s charitable arm.

The calendar is priced at $20 and will be available at Staples Center’s Team LA Store, the Kings Care Foundation booth on the arena’s main concourse and online at Teamlastore.com.

The calendar’s title is a takeoff of the team’s slogan, “We are all Kings.” The Kings team is in first place in the NHL western conference, just ahead of San Jose and Arizona.

—City News Service

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