Out with the fur and in with the nightlife-friendly glow.
The ride-sharing company Lyft has upgraded its trademark pink moustache from its furry and plushy origins to a plastic, illuminated “Glowstache.”
The Lyft car marker’s evolution into a smaller, glowy form will also mean its relocation from the car’s grill (which may have carried a overheating hazard according to Geekwire) to safer residence on the dashboard.
The upgrade launched Tuesday as part of the San Francisco-based company’s new marketing campaign for 2015.
Founded in 2012, Lyft has often contended with local government regulation and disgruntled taxi companies. The company was recently subject to $500,000 in civil penalties, but less maligned for its cooperation than ride-sharing rival Uber in a lawsuit by District Attorney Jackie Lacey.
Lyft also released Tuesday an economic report by Harris Interactive breaking down a survey of 6,000 Lyft drivers and users.
Among the findings about Los Angeles:
- Lyft passengers in Los Angeles and San Francisco saved over 1.5 million hours by using Lyft instead of their next best transportation option in 2014
- Lyft passengers in LA and SF spent a total of $156M more on local bars, coffee shops, retail, etc. than they would have otherwise
- In LA, 57% of drivers and 44% percent of drivers in San Francisco work in a creative profession
- Lyft riders in LA spent on average $24 more per week, amounting to an estimated $76 million net gain in output for the LA economy.
Lyft operates in 60 cities, in 29 states and D.C.
— Colleen Park, MyNewsLA.com