The Los Angeles County Department of Parks and Recreation Monday announced it is seeking proposals for the management, operation and maintenance of six golf courses.
The six courses, which are at five sites, serve a broad range of golfers at different skill levels and host about 377,000 rounds per year, according to the county, which manages 20 golf courses at 18 sites, from the San Gabriel Mountains to the Palos Verdes Peninsula’s cliffs.
Officials say they’re seeking a partner who shares their values and goals, and the department outlined eight pillars, developed with community benefit and diversity in mind, for applicants to understand how officials want the courses to be operated:
— Community Access and Integration: Officials want the use of the facilities to be expanded beyond golf and to support all community members with a focus on equity and inclusion.
— Golf Accessibility and Diversity: Officials want the courses to play an important role in growing the game of golf in Southern California and help shape how future generations engage in golf;
— Modern Infrastructure: Officials want facilities to be upgraded to modern standards of excellence;
— Environmental Stewardship: Officials want the successful proposer to reduce the use of harmful pesticides, water consumption, and continue to facilitate ecologically-friendly golf course maintenance practices to protect the environment and wildlife.
— Private-Sector Partnership: Officials want the successful proposer to continue long-term private-sector relational partnerships built on trust and that benefit both parties;
— Business Intelligence: Officials want emerging technologies in the golf industry to be utilized to enhance customer experience and inform business insights;
— Quality Experiences: Official want the courses to continue to be the best value golf experience in the county; and
— System Unity and Sustainability: Officials want the golf properties to be unified into a system that is self-sustaining and generates significant funding for county parks.
In its pitch to receive request for proposals, county officials said it was an opportunity for the successful proposer to earn substantial income and contribute to golf’s growth in Los Angeles County.
The county adjusted its green fee pricing structure in an effort to support golf course operators and create long-term stability. The adjusted structure allows operators to optimize revenue and utilization and ensures pricing and revenue potential keep pace with the rising costs.
Before submitting a proposal, people must register in the county’s WebVen at bit.ly/3kcRdLJ.