Viewership of NBC’s coverage of the Golden Globe Awards was 2 percent lower than last year’s, a smaller decline than other award shows, according to “fast official” figures released Monday by Nielsen.
Sunday’s ceremony at the Beverly Hilton, hosted by actress Sandra Oh and actor Andy Samberg, averaged 18.607 million viewers, the most for any entertainment show since the 2018 Oscars telecast. Last year’s Golden Globes ceremony hosted by talk show host Seth Meyers averaged 19.017 million viewers.
The Golden Globes benefited by following the Chicago Bears-Philadelphia Eagles NFL playoff game which averaged 35.89 million viewers, the most-watched television program since Super Bowl LII. The 2018 Golden Globes ceremony did not follow an NFL telecast.
The Oscars and Emmys both drew record-low audiences in 2018, with Oscar viewership dropping 19.6 percent and Emmy viewership 10.2 percent from the 2017 ceremonies. Grammy viewership in 2018 was at its lowest level since 2009, with viewership dropping 24 percent from 2017.
Viewership for nearly all forms of programming has declined in recent years primarily because of the increased choices for viewers, mainly from the growing amount of streamed programming. Another factor is viewers watching streamed versions of programming simultaneously airing on traditional television.
Final figures are scheduled to be released Tuesday, but are not expected to change significantly from the “fast official” figures.