A day after enforcement began of a law requiring internet platforms to remove intimate photos or videos shared online without victims’ consent, the Federal Trade Commission sent warning letters Wednesday to a dozen websites that offer so-called “nudify” tools allowing users to create nonconsensual, AI-generated porn.
The letters were sent to platforms that allow users to post a clothed image of an individual and then have the clothing removed by AI to create sexualized images without the victim’s consent.
The letters note that the companies appear to be in violation of the Take It Down Act by failing to provide individuals with a process through which victims can request the removal of nonconsensual intimate images appearing on the platforms.
The FTC urged the companies to “immediately come into compliance” with the law. Those that fail to do so could face legal action, which could result in civil penalties of up to $53,088 per violation, the agency said.
“Today we’re demonstrating just how serious we are about protecting the public, especially children, from abusive online conduct,” FTC Chairman Andrew Ferguson said in a statement. “Platforms no longer have any excuses — they must comply with their obligations under the Take It Down Act or face the consequences.”
The FTC began enforcing TIDA on Tuesday. As part of its enforcement, the agency launched TakeItDown.ftc.gov, a website allowing victims to submit complaints about platforms that have failed to act on valid requests for the removal of non-consensual intimate images. The website also accepts complaints about platforms that have failed to create a process for people to request removal of the images.
Ferguson sent letters last week to major platforms — including Santa Monica-based Snapchat, Culver City-based TikTok, as well as Meta, Google and X, reminding them of their obligation to comply fully with TIDA by May 19.
A key provision of TIDA requires platforms to give people a mechanism to request the removal of intimate photos, videos or AI-generated “digital forgeries” posted online without their consent and to remove those intimate images within 48 hours of a victim’s notice, or risk fines and an FTC investigation, the agency said.
The law applies to a range of apps and online services, including social media and gaming platforms.
Backed by first lady Melania Trump, TIDA passed last year with bipartisan support.