SunLine Transit Agency began a study Monday aimed at gathering riders’ input on the state of the bus system and possibilities for developing a new service plan in the near future.

The study, conducted in partnership with Los Angeles-based HDR Engineering, will also draw feedback from board members, riders and the general public. The input collected through the study will be used to explore new ideas and concepts to better adjust the system to fit the needs of Coachella Valley residents, according to SunLine CEO and general manager Lauren Skiver.

The study, which will be completed by the end of the year, will also compare SunLine’s operations to other transit providers and look for new methods to attract riders.

“This research will be instrumental as we work to refine our transit system to adapt to evolving travel markets,” Skiver said.

“Our entire team is rethinking transit to create transportation platforms that fit with the way the public is looking to travel using our transit network — and this is just one of many strategies that will assist us as we work towards developing the structure necessary for effectively serving a fast paced, technology-savvy society.”

An online survey used as part of the study can be found at sunline.org/survey.

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