Amazon has partnered with the Los Angeles County Department of Social Services to encourage donations of toys to sites that lend them to children in low-income communities.
The Toy Loan program has been in place for decades and supports 54 toy lending libraries countywide, but the partnership with the online retail giant makes it easier to donate.
Gifts made on the Amazon Wishlist website can be sent directly to one of nine Toy Loan sites through Amazon Smile.
“For 83 years, the county’s Toy Loan program has been a cherished part of so many childhoods,” Supervisor Janice Hahn said. “I remember experiencing the thrill of checking out a toy when my dad took me to the Toy Loan center at Manchester Park as a child. I am grateful to Amazon Smile for creating this site and bringing new energy and attention to this beloved program.”
Children may borrow toys from any DPSS toy lending library for one week. Borrowing allows children to develop a sense of responsibility through observing an honor code and merit system that praises and recognizes kids when toys are returned on time and undamaged, county officials said.
Children can receive an Honor Award, a new toy to keep, by taking good care of the borrowed toy.
The Toy Loan program is a voluntary community effort supported by the Los Angeles County Board of Supervisors.
Donations can be made at toydrive.lacounty.gov/.
The announcement of the new partnership comes on Giving Tuesday, when many people focus on holiday and end-of-year giving after the Thanksgiving holiday.