The Texas attorney general is a hero to the Tea Party and religious conservatives. But now he’s beloved by all for cracking down on price-gouging in hurricane-hit areas.

“We’ve seen water up to $99, for a case of water,” Ken Paxton, the AG, told ABC News. “We’ve seen fuel prices up to $20 a gallon. We’ve seen hotels jack prices up sometimes six, seven times what they should be charging from their normal rate.”

His office website has gone viral for its warning to consumers to “be on your guard.”

“Price gouging is illegal,” visitors learn, “and the Office of the Attorney General has authority to prosecute any business that engages in price gouging after a disaster has been declared by the governor. The attorney general has issued stern warnings about price gouging to businesses in times of disaster, but you should still be on your guard.”

ABC News noted that offenders who engage in price gouging can face fines in Texas of up to $20,000 per offense, and up to $250,000 if the victim is 65 or older.

“We’re looking at prices over the last three months,” Paxton said. “And if you’ve increased those prices by more than 10 percent, we’re going to look at it.”

Local media reports claimed that a Best Western Hotel in Corpus Christi, Texas, was accused of nearly tripling room rates as the storm closed in on the area. Best Western told ABC News that it was “immediately severing any affiliation” with a chain hotel in Corpus Christi, Texas, accused of nearly tripling room rates.

“We are deeply offended and saddened by the actions taken by this hotel,” said a Best Western statement. “This hotel’s actions are contrary to the values of Best Western. We do not tolerate this type of egregious and unethical behavior.”

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