Guitar string manufacturer Ernie Ball Tuesday announced it would begin taking orders from Coachella Valley residents in need of free face masks amid the coronavirus pandemic.

Residents can order up to five free masks in either adult or youth sizes at, with free delivery included, the company said.

“I’ve had incredible role models my whole life, especially my dad and my grandpa. They have been really effective at taking a bad situation and figuring out how to make it a good one,” company CEO Brian Ball said. “It’s the ethos of our family and our business. So right now, it’s our duty to use the equipment that we have to help our community.”

Company officials said in early April that they had reconfigured a portion of their Coachella factory to produce roughly 500 two-ply cotton masks per day.

The first mask runs were donated to Martha’s Village and Kitchen in Indio, according to the company. Some also went to local farmworkers, agricultural companies, several local food banks, police and fire departments, and local health facilities.

Riverside County previously required that anybody leaving home wear a face covering, but that health order was nixed earlier this month by the County Board of Supervisors.

Some local municipalities, including Palm Springs, Cathedral City and Indio, enacted their own face covering orders following the move.

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