Mayor Eric Garcetti Friday debuted an “All In for LA” public service announcement to encourage and inspire Angelenos to remain “unified, vigilant and resilient” while continuing to social distance during the COVID-19 pandemic.
“We are not moving beyond COVID-19, we are learning how to live with it safely, and that takes the unity of purpose that Angelenos are showing in this crisis,” Garcetti said. “All in for LA reminds us that this moment demands shared sacrifice, staying inside as much as possible, wearing face coverings when we leave our homes and keeping our physical distance.”
The mayor’s office collaborated with the creative agency 72andSunny Los Angeles to create the short film, which was directed by John X. Carey. Using video interviews and GoPro footage, the film features the stories of restaurant workers, a laid-off bartender, a new father, a working mother, a new couple and a medical professional.
Actor and local restaurateur Danny Trejo also appears, calling on Angelenos to remain indoors during the pandemic.
All in for LA will air on local news stations and appear on social media platforms and digital billboards across Los Angeles, according to the mayor’s office.
People can get involved on social media by sharing how they are adhering to physical distancing in Los Angeles by using the hashtag #allinforLA.