Gwyneth Paltrow — the pride of Santa Monica, where she was raised — may not celebrate her latest honor: the debut “Rusty Razor” award from The Skeptic Magazine.

Her “wellness” brand Goop — known for its $15,000 gold-plated vibrators — is being hailed as the best promoter of pseudoscientific nonsense.

“The award came as part of the mag’s annual Ockham Awards, which celebrates scientific and skeptical activism,” says Gizmodo. “Goop was apparently invited to collect its award, which was being handed out at the QED Conference in Manchester – but sadly no one from the company responded.”

Skeptic Magazine Editor Deborah Hyde was quoted as saying: “We were surprised at quite how many public vote nominations GOOP received for the Rusty Razor award for pseudoscience — it’s certainly a popular win.”

Early reaction:

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