Bob Hope Airport. It’s not just for Burbank anymore.
The airport located in the heart of Burbank will henceforth be informally known as “Hollywood Burbank Airport.”
The Burbank-Glendale-Pasadena Airport Authority on Monday voted to re- brand the airport’s unofficial name in a marketing effort to let travelers know the airfield is a gateway to destinations beyond just Burbank.
“We believe the ‘Hollywood Burbank’ branding identity will let passengers know that they have more than one airport choice when they fly into the Los Angeles basin,” Airport Authority President Frank Quintero said.
The airport’s official name will still be Bob Hope Airport.
Airport officials are in the process of designing a new logo for the facility.
— Wire reports
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